You guessed it – the headline of this blog post is not meant to be taken entirely seriously. Even if there is a lot of talk about falling GDP and recession at the moment, if digitalisation and automation are progressing too slowly in Germany and AI is knocking loudly at the door, the shortage of jobs and skilled workers will probably remain with us for some time to come. [Read more…]
New Work – is this concept still viable for the future in view of the numerous challenges we are currently facing? Do New Work methods succeed in adapting companies to a changed world of work and changed economic conditions? A simple “yes” or “no” is unfortunately not enough here. [Read more…]
A shortage of skilled workers and the retirement of the boomers pose new challenges for companies of all sizes. It is becoming increasingly difficult to adequately fill important positions in the company. One solution that has been discussed and practised for about 20 years is talent management.
For successful talent management, it is purposeful to focus not only on “hard” factors such as knowledge, qualifications and skills, but also on “soft” factors such as motivation and personality. Companies that engage in talent management should therefore be prepared to anchor talent management in their corporate culture as a future-oriented strategy for more competitiveness. [Read more…]
With regard to demographics, I have mostly touched on two topics: on the one hand, that the younger generations tick differently and therefore have different needs when it comes to shaping their lives. On the other hand, I have always pointed out that the 50+ should not all be lumped together (which, strictly speaking, I probably did with the young…). There are definitely older people who are fully comfortable with new technologies. And if you look at who is producing innovations, it is more often representatives of older generations and not generations Y or Z.
Especially since the older generations are an important consumer group. The first time older people came onto the product development screen was the design of the Mercedes A-Class. In this, the seating surfaces were deliberately set higher to make it easier to get in and out of the car. In the meantime, there are countless products designed for older generations. In view of an ageing society, it can be assumed that numerous innovations and new products will also focus on older people in the future.
But how could existing products and services be designed to serve all generations? [Read more…]
After Generation Y, we have now arrived at Generation Z – and like every generation, this one is also attributed certain characteristics. These result from technological and social developments.
Those who belong to Generation Y – the so-called Millenials ¬- are the first generation of digital natives, just like the next generation “Z”, born after 1995. For the latter, tablet and smartphone are part of life. Here, people inform and present themselves, are active in social media, comment and interact with others – definitely connected with a leap of faith, which, however, can quickly be gambled away. [Read more…]