“Same procedure as last year? Same procedure as every year…” Who doesn’t know these legendary lines from “Dinner for one”? But they cannot be applied to business models, especially not in such turbulent times as today. [Read more…]
Crisis winners – crisis losers: What are the consequences?
The word “crisis” is being used inflationarily right now, because we are spoiled by years of growth and economic success. And now this: still a pandemic, uncertain supply chains, plus a war-related energy crisis and the climate crisis that can hardly be explained away after a dry summer. Yes, these are more difficult times than five years ago – for people and for the economy. But crisis winners – crisis losers: is that the right question? [Read more…]
Into the future with New Work?
New Work – is this concept still viable for the future in view of the numerous challenges we are currently facing? Do New Work methods succeed in adapting companies to a changed world of work and changed economic conditions? A simple “yes” or “no” is unfortunately not enough here. [Read more…]
Talent management in companies: Finding and promoting rough diamonds
A shortage of skilled workers and the retirement of the boomers pose new challenges for companies of all sizes. It is becoming increasingly difficult to adequately fill important positions in the company. One solution that has been discussed and practised for about 20 years is talent management.
For successful talent management, it is purposeful to focus not only on “hard” factors such as knowledge, qualifications and skills, but also on “soft” factors such as motivation and personality. Companies that engage in talent management should therefore be prepared to anchor talent management in their corporate culture as a future-oriented strategy for more competitiveness. [Read more…]
From greenhorn to silver surfer
With regard to demographics, I have mostly touched on two topics: on the one hand, that the younger generations tick differently and therefore have different needs when it comes to shaping their lives. On the other hand, I have always pointed out that the 50+ should not all be lumped together (which, strictly speaking, I probably did with the young…). There are definitely older people who are fully comfortable with new technologies. And if you look at who is producing innovations, it is more often representatives of older generations and not generations Y or Z.
Especially since the older generations are an important consumer group. The first time older people came onto the product development screen was the design of the Mercedes A-Class. In this, the seating surfaces were deliberately set higher to make it easier to get in and out of the car. In the meantime, there are countless products designed for older generations. In view of an ageing society, it can be assumed that numerous innovations and new products will also focus on older people in the future.
But how could existing products and services be designed to serve all generations? [Read more…]