I was recently called in to help a client who wanted to create a culture of innovation within the company. In an intense exchange of ideas, we worked out exactly what this innovative culture should look like. The company wanted to attract and bind new employees who were really colourful personalities with exceptionally creative ideas.
Experience has shown that such employees generally require a lot of room, inspiration, an exchange of ideas with other creative heads, and diversity. When I asked the boss when he was going to address the issue of the location, he was surprised. No, the location was not up for discussion. I pointed out that the current, very remote location was difficult for creative employees, as they were lacking the exchange of ideas and mobility.
The head of the company was able to follow my train of thought. He decided to focus on talents who are innovative and at the same time have a sense of family, which proved to be an outstanding personnel strategy. The company is pioneering when it comes to supporting employees who wish to start a family, and therefore able to bind the most creative heads in that particular group. The business results speak for themselves – the company is going from strength to strength. A true win-win situation!