What does disruption actually mean? Interruption? Destruction? Disruption is basically about the fact that new technologies allow certain activities to be carried out in a different way. Printing instead of copying. Typewriting instead of handwriting. Computers instead of typewriters. Digital photography instead of analogue photography. MP3 instead of CD or vinyl records.
Disruption, however, has now gone even further. Maybe you’ve already seen how a cement house is simply printed on huge 3D printers? But did you know that that is also possible with plastic? People are working intensively on that in Amsterdam with the aim of building affordable houses for people around the world. 3 d print canal house. And what do you associate with embroidery machines? Cushion covers and heavy fabrics? Why not seat heating or carbon fibre elements?
Disruption usually occurs when someone asks the question: What is the functionality I want to achieve? And how could I reach it by other means? Take, for example, the automotive industry, where there are signs of disruption on the horizon. If the benefit is “driving pleasure”, how will this pleasure be achieved in the future when autonomous driving is the rule? Or to put it another way: What benefits can then replace the driving pleasure?
Do you know how your products benefit your customers? And whether this benefit will still be sustainable tomorrow? If you ask yourself such questions and are looking for a sparring partner: Just give me a call!