Corporate strategy: Are you asking all the important questions?

Strategy workshop. Nowadays you can see that written on the doors of many conference rooms. Many companies want to set themselves up well for the next year. And this is where new business ideas are often put on the table: a new product, a new business area, an additional investment in plants and equipment. All very exciting! What is important in these workshops, is to ask the right questions.

The right questions will help you on!

A new product: Does anyone need it? How do we make it? Do we already have customers for it or do we need to find new ones? If yes, where and how? Does our sales team have the right skills to tackle this customer group? If not, where can we find the right sales people? How do we make ourselves interesting for them? Are our business locations attractive enough? Do we have the right personnel structures (remuneration, career possibilities and advancement)?

A new business area: Does our infrastructure fit? Do we have sufficient capacities? Could it be that we might actually undermine our existing business? Are our processes stable enough, in order to be able to integrate an additional area? Where are the interfaces that need to be developed?

Or for new devices: Should we use a 3D printer, where we previously milled and sawed? What are the employees who operate these devices like? What requirements do they have for their work environment? Where do we set up the devices? What will the value creation chain be like? Are the distances short and the production facilities safe?

Corporate strategy: Better with expert assistance

Of course, you are all asking yourselves these questions. However, the further away the new part is from your existing business, the more likely it is that not all questions will be discussed. Because, as is often the case for new things, you may not actually know what you don’t know. That is where smart companies get help from experts like me. In my consulting services, I focus on the impact that strategy adjustments and extensions have on the processes, structures and staff. Your advantage: You can fully concentrate on planning the big picture. And I work on the surrounding factors that are important to make sure a new project succeeds. Sounds like a good idea? Then we should get going!